AEC ( Unusual occupation)
Food Stylist
Well, no one would buy it if it doesn’t look good, right?
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| Image of savoury-looking food from Japan restaurant |
If you always find yourself saying “Eh! Why my food like that?” whenever it arrives and looks completely different from the display, you’ll now know why.
Food Stylist
What: Food stylists ensure that the food on display always looks good. They’re the ones who help restaurants entice their customers by making the food look as appealing as possible. Selecting the accessories such as the table clothes and plates are usually done by the food stylist. Some also act as a photographer as well rather than hiring one.
Who: Food stylists mostly work behind-the-scenes. Their works are most notable in Japan, where fake food is almost everywhere. You can also find their craft in advertisements, where the food looks incredibly delectable.
Did you know? Most food in advertisements are made of stuff that’s not even edible. That yogurt in the commercial you just saw? It could be glue.
(Discover SG, 2016)
Imagine you’re flipping through a food magazine and you see an article on ice cream. Accompanying the article is a picture that activates your drool glands: A hot-fudge sundae with vanilla ice cream and a cherry on top, served in a frosted glass. You never knew food photography was so good at making your stomach rumble, and you’d like nothing more than to take a bite out of that sundae
Making food photogenic is no easy task, and the best food stylists come to the job armed with an array of techniques to make meals look their best – even if it means replacing pancake syrup with 30-weight motor oil.
(Dantasticfood, 2016) |
| Food Stylists' work VS Reality |
Why do I find this job unique?
I find this job unique because this job requires a lot of creativity to make the food look appetising. Food stylist also must figure out how to present their food. For example, which angle looks the best. What type of material they should use for commercial shots. Sometimes, they also have to make the plating look not neatly plated so that it would look sophisticated and more realistic.
For instance, MacDonalds' burger commercial, their food are often put together by making their bread fluffy and bouncy to make it look nice.
In daily life, we need to eat 3 meals a day for suvival. How do we choose what to eat?
We see the menu before ordering. We often choose our food based on the pictures on the menu. Hence, food stylist actually plays an important role.
Furthermore, technology is really advance, a lot of people would post savoury food on social media for more people to see and appreciate. Pictures of food have become an art and part of our daily lives.
References:
Dantasticfood. (2016). What does a Food Stylist Do? - Dantasticfood. [online] Available at: http://dantasticfood.com/2016/01/29/what-does-a-food-stylist-do/ [Accessed 12 Jul. 2017].
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